St Xavier’s College

Ist Semester Repeat Examination

F.Y.B.A. Mass Communication & Videography

(Paper – I) April 2008.

Duration: 2 hours                                                                               Total Marks: 60

Instructions:  1) All questions are compulsory.

                        2) Figures to the right indicate marks.  

 Q1) Define the following –any 5                                                             10

  a- Communication

  b- Questionnaires

  c- Boil it down

  d- Sign & Symbol

  e- KISS

  f- Feedback

Q2) Answer the Following briefly any 4                                                   20

a-      Close-ended questions and Open-ended questions-Explain with examples?

b-     Discuss the relationship between communication and Language?

c-      Give two ways of Cutting down words.

d-     Discuss the three main functions of Mass Media.

   e-    How important is the role of Mass Communication in our society?

Q3) Answer any 2                                                                                       20

  a- What are the different types of communication?

  b- Why do humans need to communicate?

  c -Explain the three stages of Interpersonal communication?

Q4) Any 1                                                                                                   10

a-      Explain the “Sender –Receiver” process of Communication with an example?

b-     What is the primary function of makeup or layout in newspapers?

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